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Read by over 18,000 small business people, our free weekly newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:

getting better sales return on investment
search engine optimization
link popularity
pay per click advertising
viral marketing
increasing sales out put
contextual advertising
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brand building & making more sales

Our free weekly newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales.

About Me

Sales Consulting: Sales Consulting is a young and dynamic consulting firm Specializing in Sales and Marketing. For your consulting needs consult senior consultant Katherine MBA

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Blog Archive

▼ 2012 (3)
- ▼ July (3)

Free Lead-Generation for Consultants, Contractors, and Consultancies

What’s the most cost-effective way to market your consulting services? You probably have a web-site and a LinkedIn profile. Maybe you have a blog and/or a Twitter account (and perhaps even spend the required time to keep them current!). If you are search-engine marketing savvy (or hire a firm that is), you may also employ pay-per-click (PPC) and/or a search engine optimization (SEO) campaign. These techniques can be highly effective in spreading the word about your firm and helping to attract leads. However, they require a large investment of time & money both to set up and to maintain. Wouldn’t it be great if potential clients simply sent you brief descriptions of what they are looking for? Wouldn’t it be even greater if those leads were free?

Free lead-generation is what sales consult provides for independent consultants, contractors, experts “moonlighting” to make some extra money, and small, medium, and large consultancies.

Where does sales consult find these leads? Approximately 24 million searches each month are made on Google (and many more are made on Yahoo, Bing, and other search engines) that include the words “Expert”, “Consultant”, “Specialist”, “Engineer”, or “Scientist”. When a consultant-seeker makes a search like "Wind Energy Expert" she sees almost 1.4 million returned results. She may look through the first two pages but quickly gives up because the results are not structured in a useful way. It is difficult for an individual consultant or firm to show up on the first two pages and/or cut through the clutter...