Customer Satisfaction Assessment
There is nothing more important to a business than its customers ( clients). Few would disagree that the retention of those that are profitable and long term is the major key to a company's success. For that reason alone, it would be hard to overemphasize how critical it is to listen to what they are really saying.
From a growth perspective, the satisfied and long term loyal customers are the ones who will promote your name and recommend you to others. Reference selling, and leveraging goodwill and relationships, is perhaps the most effective way to sell. It is a well known fact that it is many times more costly to add a new account than it is to retain one that is well established.
In brief, there are a few basic steps in the process. You designate the customers you want to include. sales consulting then sets up a call with the manager most closely connected to the customer to more fully explain the program. We then provide your management with sample correspondence, verbiage and guidance to help them inform your customer of the program. We then set up the telephone interviews with key customer executives. sales consulting conducts a 30-60 minute interview and subsequently writes up a detailed report.
What is the cost benefit for You ?
There is nothing more important to a business than its customers ( clients). Few would disagree that the retention of those that are profitable and long term is the major key to a company's success. For that reason alone, it would be hard to overemphasize how critical it is to listen to what they are really saying.
From a growth perspective, the satisfied and long term loyal customers are the ones who will promote your name and recommend you to others. Reference selling, and leveraging goodwill and relationships, is perhaps the most effective way to sell. It is a well known fact that it is many times more costly to add a new account than it is to retain one that is well established.
In brief, there are a few basic steps in the process. You designate the customers you want to include. sales consulting then sets up a call with the manager most closely connected to the customer to more fully explain the program. We then provide your management with sample correspondence, verbiage and guidance to help them inform your customer of the program. We then set up the telephone interviews with key customer executives. sales consulting conducts a 30-60 minute interview and subsequently writes up a detailed report.
What is the cost benefit for You ?
- Enhance your reputation for "listening" to your customers.
- Gain alerts to situations or concerns that you need to address.
- Open doors to buying influences with whom you might want access.
- Secure the candid information that a third party might more easily obtain.
- Obtain sale's consulting unbiased action recommendations.
- Open cross selling opportunities.
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